-
Package Design -
Web Design -
Video Production
Project: Cookie Puss
Scope: Package Design, Public & Media Relations, Web Design, Video Production
This was a follow-up to the hugely popular Fudgie the Beer collaboration that first launched the Carvel / Captain Lawrence relationship. In this second act, we conceived a pair of brands, Cookie Puss and cousin Cookie O’Puss, leveraging two nostalgic characters from Carvel’s heritage.
Cookie O’Puss was a stout brewed to help celebrate St. Patrick’s Day, and Cookie Puss was a milkshake ale, with longer calendar stamina, to help extend the duration of the campaign. In response to a special request from the brand, Cookie Puss was later put in a limited edition package to help commemorate Carvel’s 85th Anniversary that same year.
To support the campaign, Enormous Creative designed and built a campaign website, designed three different 16oz cans, handled media relations, direct to consumer sales, photography, and even creating this fun video short, which won Telly Awards in both “Craft: Editing” as well as an overall Gold in the Food and Beverage Category.
BRANDING • PACKAGE DESIGN • SOCIAL MEDIA • WEBSITE • PUBLIC RELATIONS • VIDEO • SALES MARKETING • DISTRIBUTOR SUPPORT • APPAREL & MERCH
Why Work With Enormous Creative
Don’t take our word for it, check out this video, and listen to what some of our customers have to say about their experience working with us.